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Dynamic Attractions have proved that they think well and truly outside the box with their innovative advertising at this year’s IAAPA 2016.

The theme park ride company have transformed the escalators at the Orange County Convention Center into a mini dark ride celebrating the attraction design process.

George Walker (VP Creative Development) explained that he got the idea as he ascended escalators at a previous conference and it occurred to him that he was actually on a ride, but with very little to look at.

“An escalator if you think about it is a simple ride system,” said George, adding that the innovative concept was to, “make a ride celebrating disciplines in creating the greatest attractions in the world.”

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Dynamic Attractions are platinum sponsors of IAAPA and can be found at booth 1078.